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Introduction to Marketing
Introduction to Marketing

Your course content includes:

  • What do you really want from todays session?
  • What is marketing?
  • Benefits and costs of effective marketing strategies
  • The four main elements
  • The marketing mix
  • SWOT analysis
  • The Boston Box
  • The 3 Cs
  • Marketing research
  • Media design
  • Practical marketing tasks
  • Delegate action plans
  • Content updated: November 2017

Comprehensive delegate handout packs:

  • Containing practical and well written theory (16 Pages)

Your team and individual task exercises:

  • What is marketing?
  • Benefits and costs of effective marketing strategies
  • Competitive Analysis Worksheet
  • The marketing mix
  • The Boston Box
  • SWOT analysis
  • Understanding price structures
  • The 3 Cs
  • Designing marketing strategies
  • Designing media campaigns
  • Defining a market mission statement
  • Delegate action plan what are they going to use in their day to day role

Detailed trainers notes, containing:

  • Advising you about the equipment you will need to deliver this session
  • How to run tasks and activities, with potential outcomes and discussion points
  • Estimated timings for all discussions, tasks and activities
  • When to use each slide, with relevant comments
  • General housekeeping
  • Hints and tips and where and when to offer guidance and direction

PowerPoint presentation slides:

  • 14 slides mirroring your course and delegate handout packs

Audience level: Intermediate through to Managers

Purchase Introduction to Marketing for £49.00

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