Introduction to Marketing

Your course content includes:

• What do you really want from today’s session?
• What is marketing?
• Benefits and costs of effective marketing strategies
• The four main elements
• The marketing mix
• SWOT analysis
• The Boston Box
• The 3 C’s
• Marketing research
• Media design
• Practical marketing tasks
• Delegate action plans
• Content updated: September 2010

Comprehensive delegate handout packs:

• Containing practical and well written theory (16 Pages)

Your team and individual task exercises:

• What is marketing?
• Benefits and costs of effective marketing strategies
• Competitive Analysis Worksheet
• The marketing mix
• The Boston Box
• SWOT analysis
• Understanding price structures
• The 3 C’s
• Designing marketing strategies
• Designing media campaigns
• Defining a market mission statement
• Delegate action plan – what are they going to use in their day to day role

Detailed trainers notes, containing:

• Advising you about the equipment you will need to deliver this session
• How to run tasks and activities, with potential outcomes and discussion points
• Estimated timings for all discussions, tasks and activities
• When to use each slide, with relevant comments
• General housekeeping
• Hints and tips and where and when to offer guidance and direction

PowerPoint presentation slides:

• 14 slides mirroring your course and delegate handout packs

Audience level: Intermediate through to Managers